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Family-owned since 1906, Pereg strives to provide our customers with the best spices and grains the world has to offer. We began as a small cart of spices at the open-air market and to this day we have spices in our blood. Producing more than 60 varieties of spices, spice blends, and herbs, along with flavored ancient grain mixes, gluten-free quinoa pasta, couscous, basmati rice, spreads, and breakfast cereals. All of the brand’s offerings are 100% pure, fresh and natural and never include any additives, preservatives, fillers, MSG, or food coloring. In addition, every product is OU Kosher certified. Many are Non-GMO Project verified, gluten-free certified, Whole Grain Council approved, and vegan.

Pereg encompasses over a century of history, expertise, professionalism, and know-how that has been passed on through the generations. Pereg started as a small spice cart run by a father with an entrepreneurial spirit. Today the Pereg family believes food should provide comfort and connect people to family, culture, community and the planet.

Our subscribers have received Hot Paprika with Oil from Pereg in their Israeli Breakfast Box.

This spice releases the full flavor and aroma. You can add it to pasta, tomato dishes, Moroccan fish, hummus, and goulash. The fresh red pepper is rich in Vitamin C and increases blood circulation.

Paprika refers to the Capsicum fruit which is a bell pepper. Fruits are stacked in long, narrow mesh bags and allowed to cure for 3-4 weeks as long as they’re harvested. After washing, drying, crushing the peppers, and finally ground into a powder. It helps produce the desired level of pungency and color in the paprika. The mill master selects the proportion of seeds to be ground with the pepper pods. To release the oil in the seeds during grinding happens to the heat of the crushed peppers. Them interacts with the pigment in the fruits to produce the intense red color.

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